YES, YOUR LIPS ARE PART OF YOUR FACE, EINSTEIN.
You fix your hair. You put on a shirt that fits. And then you open your mouth, and your lips look like you just walked out of Chernobyl. Chapped lips aren’t a toxic waste problem. They’re a “you haven’t done anything about your face” problem. Fix your face means your lips too.

WHAT’S IN IT
El Chapo is the most stripped-back balm in the lineup. Coconut oil, beeswax, castor oil, and sunflower oil. Organic ingredients. No synthetics. No SPF. No filler. The smoothest, cleanest application in the collection for all our crunchy bros. Inspired by that disgustingly delicious red syrup they mix into a tequila sunrise (or a shirley temple if you’re sxe).

THE LORE
“Dude where’s my Chapo!?”
Our chapstick kept disappearing on us. Dumb skinny tubes. We fixed that with a 20-gauge shotgun shell. And the first iteration is inspired by an outlaw who was great at disappearing, too. Joaquin "El Chapo" Guzman built an empire by escaping situations that seemed impossible and always staying one step ahead. We’re not asking you to think that many steps ahead. Just remember to keep your lips from chapping on you. We couldn’t have made it easier.